Mantra

The Age of Agents

We stand at a threshold. Artificial intelligence is no longer a distant promise—it is here, embedded in our tools, our workflows, our daily decisions. Agents can now reason, plan, and execute on our behalf.

The Paradox of Abundance

More capabilities create more complexity. More features demand more attention. More options breed more paralysis. The default trajectory is toward bloat— toward interfaces cluttered with possibility, toward systems that demand ever more from us even as they promise to do more for us.

Minimalism as Maximization

We choose a different path. Minimalism is not about having less for its own sake. It is about maximizing signal over noise. It is recognizing that in a world where AI can handle the complex, the human interface should be radically simple.

Every feature we don't add is cognitive load we don't impose. Every option we remove is a decision we've made so you don't have to. Every pixel of whitespace is room to think.

Our Principles

• Subtract before you add. The best interface is no interface. The best feature is one less feature.
• Let agents handle complexity. Humans should direct intent; machines should handle execution.
• Clarity over cleverness. Plain language. Sharp edges. No ambiguity.
• Speed is respect. Fast experiences respect the user's time and attention.
• Default to done. Ship the smallest thing that works. Then listen.