2025 Camera Guide

Cameras

Opinionated picks for mirrorless cameras and lenses. Focus on Sony ecosystem but including standouts from others.

Best Overall

Sony A7 IV

~$2,500

Best hybrid photo/video. 33MP, great autofocus, 10-bit 4K. The do-everything camera.

Sony A7C II

~$2,200

Full-frame in a compact body. Same sensor as A7 IV but smaller. Perfect for travel.

Fujifilm X-T5

~$1,700

40MP APS-C, gorgeous film simulations. Best for stills-focused shooters who want that Fuji color.

Video-First

Sony A7S III

~$3,500

12MP but insane low-light. 4K 120fps. The YouTuber/filmmaker choice.

Sony FX3

~$3,900

A7S III guts in a cinema body. Better cooling, XLR inputs, no recording limits.

Blackmagic Pocket 6K Pro

~$2,500

Cinema camera quality at prosumer price. RAW recording, built-in NDs.

Panasonic GH7

~$2,200

M4/3 but incredible video specs. Internal ProRes, open gate 5.7K.

Compact & Travel

Sony ZV-E1

~$2,200

Full-frame vlogging camera. Crazy good autofocus, compact, great video.

Ricoh GR IIIx

~$1,000

Pocketable APS-C with 40mm equiv. The street photographer's choice.

Fujifilm X100VI

~$1,600

40MP, classic design, built-in 23mm f/2. If you can find one in stock.

Leica Q3

~$6,000

60MP full-frame compact. The ultimate luxury point-and-shoot.

Budget Picks

Sony A6400

~$900

Still one of the best APS-C values. Great autofocus, solid video, huge lens selection.

Fujifilm X-S20

~$1,300

Compact body, 6.2K video, amazing stills. Best mid-range APS-C.

Canon R50

~$680

Entry-level mirrorless done right. Great for beginners, surprisingly capable.

Sony ZV-E10 II

~$1,000

Best vlogging camera under $1K. APS-C, flip screen, good autofocus.

Essential Lenses

Sony 24-70mm f/2.8 GM II

~$2,300

The standard zoom. Sharp, fast, compact for what it is.

Sony 35mm f/1.4 GM

~$1,400

Perfect street/documentary focal length. Razor sharp.

Sigma 24-70mm f/2.8 Art

~$1,100

90% of the Sony GM for half the price. Best value zoom.

Tamron 28-75mm f/2.8 G2

~$880

Compact, sharp, affordable. The budget standard zoom.

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